Promotional Marketing Association "Game Changers" Conference

To create buzz for the PMA's annual conference, we created a series of videos that took their theme of "Game Changers" to perverse extremes.

Simone Says

Our host shows the folks at Upshot a disciplined approach to shopper marketing.

 

The Wrestler

The game changers at Arc are challenged to a new form of wrestling.

 

The Price is How Much?

While the game may be familiar, the rapidly-changing global marketplace is not.