ShowPlace Icon Theatre, brand identity and launch

ShowPlace Icon elevated moviegoing by offering cocktails and premium dining in their glamorous Lobby Lounge, along with VIP seating.  We developed the brand identity and marketing for its launch.

I take pride in naming the theater, and my kids are tired of hearing about it whenever we’re there.

Awards: Hermes Creative Award, MarCom Award.

 
 
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A cocktail with filmstrip twist was the centerpiece of our launch campaign, setting the expectation for a premium moviegoing experience.

 

Invitation to VIP Opening

The invitation paid tribute Kerasotes family’s 100 year history in theater ownership, and included a real-life version of the campaign’s iconic glass.

 
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Print and digital placements in weekend planning guides highlighted the state-of-the-art features of the new theater.

 
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Out-of-home saturated surrounding areas.

Website

The clean, elegant look of the campaign extended to the website.