Gogo Inflight Internet, product launch
To launch the new technology, we focused on the emotional benefit: the freedom to make plane time my time. And in the process, we made history by introducing the world’s first trademarked emoticon: *—)—
Airport signage built excitement for the new service.
A in-flight magazine campaign urgently underscored why travelers shouldn’t put their life on hold while in the air.
"Seatmates" :30 video
An inflight video brought to life a new world of possibilities in the air.
Online gaming
Promotional games created awareness and drove trial, while highlighting the unique “ground up” technology.